Hiring the right Optician can bring long term success to a practice or optical shop, but hiring the wrong person can cause you, your...

I discovered the Google for Nonprofits program by asking the question "can I use Google Ads to advertise our church online?" I soon...

Laser refractive surgery has come a long way since NASA first developed the technology back in the late 80's. It is reported that as of...

Digital Eye Strain is affecting everyone. From teenagers to adults, hours of breakless screen time is wreaking havoc on our eye health. ...

You haven't order prescription glasses online? Why not? All the cool kids are doing it! Or so it seems. Truth is, ordering a set of...

When I started working for Lenscrafters as a Lab Technician back in 2001, the eye care industry was in the midst of a Darwinist evolution....